I say this to say that the image we leave hanging out there for the whole world to look at is important, very important.
Our skill is not wrapped up in the way we dress, the new shoes we bought for the interview, or our beautiful hair ... but those things do reflect how we feel about ourselves.
As artists, marketing ourselves online, it is important to keep our physical and web presence where we want it to be; we must represent ourselves well. The REALITY is people DO judge a book by its cover, people DO assume things when they land on your blog and the layout is sloppy, people DO make judgments when EVERY time they see you it looks like you flopped out of bed and just stayed like that. Knowing that people do make judgment calls, stop fighting that (if you are), embrace it and USE it to your benefit.
- If you are like me and you know your website needs change to appear more professional or trendy, then do it (I promise to work on mine this week).
- If your blog or business card needs a makeover, give it one, now. When you're out there on the web for ALL to see, you'll never know who is looking ... unless you have Google Analytics.
- If you are like me and you leave the house in need of a comb, or a new shirt, or just a little bit more effort, more times than not, then go ahead and make that change.
- Set aside a little more money or time for maintenance every month. Take control of the image that publishers, agents, directors, execs and the rest of the world sees.
Let's not moan and complain about the world and how it perceives us, let's take control of that perception by taking care of the things that need it.